I love design, words and technology. And especially where all three overlap.

I’ve been consulting/contracting/freelancing since January 2016. Before that, I worked at Rubicon Project as Content Marketing Director. And previous to that, as Head of Marketing & Communications at the UK Association of Online Publishers (AOP.)

This is me on LinkedIn if you want to say hi.

Proving brilliant writing and impactful design are a match made in heaven

Over the past several years, I’ve seen countless times the benefits of combining brilliant content and impactful design, in every possible combination.

I work with a wide variety of clients, from the technology and ad tech world, to agencies & startup businesses.

How the drive to decarbonise UK home heating is local - for Transition Earth

#brandliftlessons series, with agencies and brands Wavemaker, Precis Digital, GSK, Webrepublic - for Brand Metrics

How Oxford PV’s Solar Technology is Finding its Place in the Sun - for Transition Earth

#brandliftlessons interview series, with publishers Ster, Ozone Project, JPI Media, Media24, BurdaForward - for Brand Metrics

How major publishers are driving revenue with brand lift measurement - in Digiday, for Brand Metrics

Why Broadcasters are the Ones to Watch in the Next Wave of Disruption - in ExchangeWire, for Amobee

BidTheatre CEO Marcus Johansson Interview - the Latest on Nordic Media Buying - for Netric

The personalisation rule for a data-deprecated world - in the Drum, for Amobee

Nazita Skoghag AdProfit Head of Programmatic on Guaranteed & Post-Cookie Opportunity - for Netric

How brands can turn data deprecation from pain to gain - in the Drum, for Amobee

MMS’ Magnus Anshelm on the Present, Past and Future of Online TV and Advertising in the Nordics - for Netric

Header Bidding & Prebid across the Nordics Whitepaper - for Netric

1.     Unique knowledge and overview of the market – bringing a clarity and simplicity to complex, technical subjects.

2.     At the Heart of Change – with 10 years’ experience at the heart of where change is happening, whether publishing or tech, ability to lead the debate and push it forward.

3.     Decision Makers - Extensive knowledge and experience of marketing to senior (middle management to C-level) executives.

4.     Business knowledge – experience of transition through an IPO on the NYSE, rolling out marketing plans across multiple markets worldwide.

5.     Economies of (Small) Scale – through a combination of business, design, editorial and marketing experience, proactively brings the ideas, as well executing them.

That equals time saved producing both design and words for all types of assets.

6.     Impact – There's no getting around the fact we're at content saturation point. Everyone has to work harder just to be heard above the racket. Are words alone even enough? Intelligent writing coupled with design puts you on a pedestal.

7.     Resourceful – proactively sourcing internal, unique data from multiple sources-as-a-service. Likewise building visual content stories that have been picked up and covered worldwide.

8.     Creative – having honed this approach for a global, public company, look no further for unique insights into making your marketing super-powered.

Marketing / CONTENT STRATEGY

Seems like everyone's a publisher these days. But with the proliferation of content - will yours sing, or just add to the noise?

With 10 years of experience writing for tech companies and senior figures in media and advertising, I can make sure your words hit the right notes - and combine words and graphics for an encore.

Product Marketing, Case Studies & Sales Enablement

Making the complex simple is tricky, but can make a huge difference for your existing and future customers.

Getting product marketing right couldn't be more important, whether that means visualising the benefits (not just features) of what you do, or shifting their focus onto your customers to make them more concrete.