Client: Rubicon Project

With the launch of the eighth national publisher co-operative (and the first outside of Europe) on the Rubicon Project platform, the trend of publishers selling inventory together to compete with Facebook and Google was starting to look like a truly global phenomenon.

The brief was to produce engaging, visual content around DMEXCO which both explained the co-ops trend to the uninitiated, as well as reflecting some of the top successes so far in this area, and putting numbers to them, to prove it is not just hype.